Hi! I'm Ashley & I am so glad that you're here.

My name is Ashley, "Dear Heart" to some, and I am the founder, owner, photographer and social media manager for the MN based online boutique Dear Heart LLC, launched in July of 2019.


A little bit about myself... 

I grew up in in the Brainerd Lakes Area (BLA) and currently reside in the Twin Cities with my amazing husband (Andy).  I'm 31 years young, work full-time as a manager in the Twin Cities and I am an entrepreneur.  

Growing up, I watched in awe as my Grandma Connie made gorgeous, handmade jewelry and Grandma Fern knitted and crocheted.  Little did I know that years later I would own a business based on both of these pastimes.

In 2017 I took on the adventure of Crochet.  I "quit" 3 times when it didn't come naturally but I continued to 'give it one last try' until the 4th attempt.. then it happened.  I fell in love with the art and beauty of crochet and knit stitches and have loved them ever since.  So begins the journey of Soft Creations.


In May of 2019, I spent some time with my Grandma Connie and she taught me to make jewelry.  That day, she sent me home with everything I would need to get started.  Idea after design idea flowed through my mind!  So begins the journey of handmade jewelry. 

Over the last few years I have come to realize that I have taken on a bit of both of my Grandma's passions.  Grandma Connie creates exquisite jewelry and Grandma Fern designs admirable soft creations.  What a beautiful gift this is 🤍

Learning of my passion for creativity and design, I decided to pursue entrepreneurship by creating an online boutique of hand-crafted accessories. And so begins the journey of Dear Heart...


Dear Heart LLC is a place where you will find unique, handmade made jewelry in the form of bracelets, necklaces and earrings ~ as well as a few threaded accessories {also know as soft creations} such as hats, ear warmers and scarves, to name a few. 

Jewelry designs are crafted using primarily gemstone, semi-precious stone, wood, metal, glass and rhinestone beads.  New designs are shared regularly and many accessories shared have additional photos to help display more detail.  I've put together several social media outlets to announce the arrival of new accessories as they come available.  Please consider following one, or all, of these platforms to receive these announcements as well as any special offers. 

I want to help you find the perfect accessory to compliment your unique style.  ​I invite you to explore what Dear Heart has to offer and I look forward to connecting with you very soon. 



  • Facebook
  • Black Facebook Icon
  • Black Instagram Icon
  • Facebook Private Group
  • Facebook Page
  • Instagram

Est. in 2019 by Dear Heart LLC

Would love for

you to follow:

  • Facebook Private Group
  • Facebook Page
  • Instagram